明明有“捷径”,小米 为何偏要下“笨功夫”?
If we want to learn things and make decisions in a quicker and easier way When facing a new track, a new product, or a new model, the most convenient and most commonly used steps, in the eyes of ordinary people, are: finding a consulting companies, making market research, listening to reports and discussing the decisions.
但小米汽车团队用了最“笨”的办法。 与客户工程师一个一个面对面约谈调研, 到停车场一辆一辆调研大家选择的车型, 不融资,不收购,不代工。 十倍投入,一个个环节打磨如何造出好车。
But the Xiaomi Car team used the most "stupid" way. They conducted face-to-face interviews with customers and engineers one by one. They went down to the parking lot and survey the car people chose car by car. No financing, no acquisition, no OEM. Xiaomi team decided to spend ten times as much energies as others to work out a good car.
这个世界不缺聪明人, 缺的是愿意认认真真、踏踏实实、持之以恒做事的人。 这样的人看起来有点笨、有点一根筋。 但这才是真正聪明的人。
正如稻盛和夫所说,“笨功夫,才是真功夫!”
There are so many clever people in the world. What is lacking is the one who’s willing to be serious, steady and persistent. Such a person may seem some stupid and simple-minded, But that's the real smart guy. As Kazuo Inamori said, "Stupid Kung Fu is real Kung Fu!"
越是优秀的人,越是知道: 这世上根本没有捷径可走。 今天耍小聪明选择的捷径, 可能就是为之后预埋的“坑”。 而且,未来那“坑”的深度 极可能与当初该走的“路”的距离 等长或更长。
The smarter the people are, the more they believe: There are no shortcuts in the world. The clever shortcut we chose today, may be a "trap" in the future. And, the depth of the future "trap" Probably is the same as or even more than the length of the way we should cover.